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The Conversion Corner
No jargon, no fluff—just practical advice to help grow your business through better design, SEO, and user experience—written for small business owners like you.


Why Your Services Page Isn’t Converting—And 5 UX Fixes to Turn It Around
Your services page should be one of the hardest-working parts of your website—bringing in inquiries, building trust, and turning visitors...

Winnicki Digital
4 min read


Build a User Journey That Converts: A Website UX Guide for Small Businesses
When someone lands on your website, how clear is their next step? If visitors don’t know where to go or what to do, they’re not going to stick around to figure it out. And without guiding them, you risk losing their interest (and their business).
Every successful website has one thing in common: a well-mapped user journey that guides visitors step by step—from landing to action. If your site is missing this critical framework, you’re leaving conversions on the table.

Winnicki Digital
4 min read


7 UX Mistakes That Are Costing You Customers (And How to Fix Them)
You spent time and money creating a sleek website. But here’s the thing: a website can look amazing and still frustrate, confuse, or overwhelm your visitors. Confusion might be costing you leads, losing you sales, and undermining your credibility without you even knowing it.
User experience (UX) isn’t just about pretty design. It’s about making your site effortless and intuitive for visitors to use. This guide breaks down why UX is essential for small businesses and reveals

Winnicki Digital
3 min read


Is Your Website Hurting Your Google Rankings?
Is your website struggling to rank on Google? If so, it’s not by chance. There’s a reason your site isn’t getting the traffic it deserves, and it likely has to do with SEO issues hiding in plain sight.
The good news? Many SEO problems are completely fixable. This post will show you what might be holding your site back, why these issues happen, and what you can do to get your website back on track. Let's dig in.

Winnicki Digital
4 min read


Budget Website Upgrades That Actually Work (Under $500)
You know your website isn’t doing what it should.
Maybe leads have slowed, traffic is flat, or your site just feels… off.
But the idea of a full website redesign feels out of reach—too expensive, too time-consuming, and honestly? Too overwhelming.
Good news: You don’t need to start from scratch to start seeing results.
These budget-friendly website upgrades (all under $500) are designed to make a real impact—without blowing your budget or blowing up your site.

Winnicki Digital
4 min read


Are You Your Own Worst Enemy? 5 Website Mistakes to Avoid
Discover the five critical mistakes small businesses make with their websites and learn how to avoid them for maximum online success.

Winnicki Digital
4 min read


Lost in the Footer: 5 Website Elements Your Customers Shouldn’t Have to Hunt For
Learn the 5 critical website elements your small business shouldn’t hide and where to place them instead!

Winnicki Digital
5 min read


Homepage Hierarchy: What Your Visitors Really Want to See First
Discover what content should come first on your homepage to boost engagement and conversions.

Winnicki Digital
5 min read
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