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Lakeshore Paddle
Location
Chicago
Project Type
New Website + SEO
Role
+ Branding and logo
+ CMS selection and implementation
+ Website design
+ SEO Optimization
+ Content
+ Blog
Category
Direct-To-Consumer / Stand-up Paddle board Instructor
Platform
Wix
The Challenge:
For Lakeshore Paddle’s Certified Standup Paddleboard Instructor, the water was second nature—but the digital landscape was uncharted territory. Without a website, they were invisible to potential clients searching for expert SUP instruction. They needed more than just an online presence; they needed a platform that reflected their passion, expertise, and credibility while making it easy for paddleboarding enthusiasts to find them.
The Solution:
Winnicki Digital stepped in to bridge the gap between the shoreline and the search engine. We crafted a website that wasn’t just a digital brochure but a dynamic hub for SUP education, experience, and credentials. Optimized for search engines, the site ensures Lakeshore Paddle ranks prominently when potential clients seek certified instruction.
Beyond visibility, the website was designed to instill trust—showcasing certifications, training, and in-depth paddleboarding knowledge. With ongoing SEO support, Lakeshore Paddle is now more than a hidden gem; it’s a go-to destination for those ready to embark on their paddleboarding journey.
