Why Wix is Better Than Squarespace, and WordPress for Small Business

Running a successful business means making smart decisions at every turn, including which platform to choose for your website. Whether you're starting from scratch or dissatisfied with your current setup, finding the right website builder is crucial for your growth. Enter Wix. Among competitors like Squarespace, WordPress, and Shopify, Wix stands out as the platform designed with small businesses and non-tech-savvy entrepreneurs in mind.

This blog unpacks why Wix is better and how it can help your business grow, all while saving you time, money, and tech headaches.

What Makes Wix Different?

When it comes to website platforms, you’ve got options. But choosing between Wix, Squarespace, WordPress, and Shopify depends on your goals. Are you after easy customization? Low costs? A beginner-friendly interface? Wix ticks every box for small businesses and budding e-commerce entrepreneurs.

Here’s a breakdown of how Wix stacks up against its competitors:

1. Ease of Use

Building a website shouldn’t require a coding degree. Wix’s drag-and-drop editor makes designing pages as simple as moving puzzle pieces. You can visually customize your site in real time without touching a single line of code.

• Wix: Effortlessly intuitive. Even beginners can create a stunning website in under an hour.

• Squarespace: Beautiful templates but much less flexible. Customization options are more structured.

• WordPress: Extremely customizable but comes with a steep learning curve and ongoing maintenance.

• Shopify: User-friendly for e-commerce but less versatile for non-store sites.

With Wix, you’re in control, and you don’t need to hire an expensive developer to make your vision come to life.

2. Design Flexibility & Templates

No two businesses are the same, so why settle for cookie-cutter designs? Wix provides over 900 templates, giving you endless variety to reflect your brand. Plus, its drag-and-drop builder offers infinite customization.

• Wix: 900+ templates. You can move, resize, and add elements anywhere.

• Squarespace: Polished designs but only offers around 180 templates with limited customization.

• WordPress: Thousands of themes, but many require plugins or coding expertise for adjustments.

• Shopify: Great for product-centric sites, but the designs are geared toward online stores and offer fewer options for versatility.

Whether you’re an artist showcasing a portfolio or a retailer opening an online shop, Wix makes it easy to create a site you love.

3. Features & Built-In Tools

Wix comes with an impressive set of built-in features right out of the box, including:

• Website analytics such as traffic, bounce rate, site speed, uptime & security and more

• Advanced marketing tools such as SEO assistant, email marketing and email automation, social media, session recordings, Google Ads connection and more

• Essential e-commerce functionalities such as product shopping, event or calendar bookings, ticket sales, and invoicing

• Wix ADI (Artificial Design Intelligence), which can build a tailored site for you in minutes.

• Wix CDN Wix uses a global CDN to speed up loading by delivering your site from the server closest to each visitor, reducing latency and improving performance.

  
  

Unlike WordPress, Wix doesn’t require you to install plugins to expand your site’s capability. And compared to Shopify, Wix’s balance of e-commerce and content creation tools makes it suitable for businesses beyond retail.

4. Cost & Value

Budget is key for small and mid-sized businesses. Wix offers predictable pricing that won’t leave you scrambling for hidden fees.

• Wix: Affordable with plans starting as low as $16 per month. Hosting, security, and features are all bundled together (often host monthly 50% off sales).

• Squarespace: Moderate pricing but doesn’t include as many built-in tools, meaning you might need to spend more on alternatives.

• WordPress: Initially low-cost but can require added hosting fees, premium plugins, developer help, and unexpected maintenance costs.

• Shopify: Higher initial costs ($29/month minimum) plus transaction fees and add-ons for shops with advanced needs.

For small businesses seeking value and efficiency, Wix offers the complete package.

5. Support & Maintenance

One of the biggest hurdles for small business owners is website upkeep. Wix takes the tech stress out of your hands by managing:

• Hosting

• Security updates

• Backups

• Regular platform improvements

On the other hand:

• Squarespace handles hosting and updates but has limited support hours.

• WordPress requires you to manage hosting, updates, and security yourself—not ideal if you’re not tech-savvy.

• Shopify offers great customer support for online stores but isn’t as hands-off for other business types.

Wix proves that you don’t need to be a tech wizard to maintain a high-performing, professional-looking site.

6. Scalability

While Wix is perfect for small and mid-sized businesses, it might not be the right fit if you’re running a massive e-commerce store or a highly specialized site. Shopify, for instance, is unrivaled for enterprise-level e-commerce, and WordPress supports extensive customization for content-heavy platforms.

That said, Wix’s tools and flexible pricing make it a fantastic choice for businesses looking to scale on a smaller budget. You’ll find everything you need to grow without needing to migrate to a new platform as your business expands.

Key Considerations

No platform is flawless, and Wix does have its limitations:

• For advanced SEO capabilities, WordPress leads the pack, Wix comes in second for their SEO guidance feature.

• Shopify is the better option for large e-commerce businesses requiring advanced tools.

• Large, highly custom websites with unique functionality would find WordPress more fitting.

But for small businesses, Wix strikes the perfect balance between cost, usability, and performance, making it the best all-around solution.

Summary Table

Compare Wix to Squarespace, WordPress, and Shopify at a glance:

Feature	Wix	Squarespace	WordPress	Shopify
Ease of Use	Drag-and-drop simplicity	Structured, less flexible	Technical, Steep learning curve	E-commerce-focused, beginner-friendly
Templates	900+	180+	10,000+ (technical,requires plugins)	Limited
Customization	High	Moderate	Extremely advanced (tech required)	Moderate
E-commerce	Basic to Pro	Basic	Advanced (with WooCommerce)	Best-in-class
Cost	Affordable, Low to moderate	Moderate	Variable (hosting/plugins	High
Maintenance	Managed by Wix	Managed by Squarespace	Self-managed (tech required)	Managed by Shopify
Website Backup	Yes	No	No	No

Why Wix is the Best Choice for Your Business

If you’re a small business owner or entrepreneur looking for a solution that works right out of the box, Wix is the clear winner. It’s perfect for those who need:

• A fast, easy-to-use platform

• Stunning template variety with complete creative freedom

• Built-in tools to streamline setup and maintenance

• Affordable, transparent pricing

While WordPress and Shopify have their strengths, they come with steep learning curves or higher costs that don’t make sense for smaller-scale operations or non-e-commerce businesses. And well Squarespace, that's basic and for beginners, but as the business grows, so does your website needs.

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Conclusion: Why We Recommend Wix for Small Business Websites

If you’re a solo entrepreneur, service-based business, or small team who wants a professional website that’s easy to manage, flexible to design, and built for growth, Wix is hard to beat.

It’s not just about launching a site—it’s about launching a site that actually works and grows with you.

At Winnicki Digital, we use Wix to help businesses go from stuck and overwhelmed to confident and in control.

Need help redesigning or launching your Wix site?

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